Mailing body names Swanston as new chair
The Strategic Mailing Partnership (SMP), the body that represents mailing and print houses across the UK, has appointed Lucy Swanston as its new chairperson.
Print Monthly Consultant Editor
Monday, 11 Apr 2022 11:13 GMT
Lucy Swanston is managing director at Nutshell Creative and Topic Heroes
Swanston is currently managing director at Nutshell Creative and Topic Heroes, while she also sits on both the Independent Print Industry Association (IPIA) and Direct Marketing Association (DMA) councils.
Boasting 25 years of experience in the marketing sector, Swanston has served in a number of leadership roles at medium to large print providers and has run her own reputable agency for the last 16 years.
“I’m delighted to join the Strategic Mailing Partnership, an organisation that does an important job in representing the interests of the members within the printing and mailing industry,” Swanston says.
“The SMP does a lot to highlight and address the issues faced by its members, as well as looking for new ways to try and strengthen the appeal of mail, a hugely important medium that has a positive impact on brands.
“I’m looking forward to working closely with the board and extensive membership to broaden the scope of our activity, utilising all aspects of media marketing to maximise the impact and appeal of direct marketing and customer mail campaigns, to make this industry more desirable for generations to come.”
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